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#TECH: Tommy Hilfiger has created a virtual clothing collection for Roblox

today21 December 2021

Background


After partnering with “Animal Crossing: New Horizons” in fall 2020, the Tommy Hilfiger brand is making another foray into the metaverse with a virtual clothing collection aimed at the avatars of users on the Roblox platform. But that’s not all, as the American label has asked eight user-generated content creators from the Roblox community to reinterpret some of its most iconic pieces.

Β© New Straits Times Press (M) Bhd

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Written by: ETX Daily Up


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