As described by Low on BFM in early April, “Interestingly we’ve got 78% women aged between 35 and 44, most of [whom] are English-speaking.”
Since then, the founders have reached out to the Malay, Chinese, and Syrian community as well, encouraging them to post a photograph, their WhatsApp number, location, and price of their food items in the group.
With a large proportion of buyers being…