You would think that a more affordable, lower-priced product will have a wider appeal than a higher-priced one. For decades, that used to be true.
Except for a few outliers, the cheapest model of a car manufacturer’s range is always the company’s No 1 seller, think Volkswagen Beetle (the air-cooled one), Austin Mini, Ford Escort, and Datsun Sunny.
This is no longer true in many markets, where higher-priced SUVs are now outselling cheaper sedans and hatchbacks.
Closer to home,…