Some of these brands include the Coke Zero AVTR commercial with the world’s top-selling movie, Avatar, a virtual television studio for BBC Sport, and the first virtual reality TV show, Rival Peak by Genvid Technologies.
“This is only the beginning,” said Fernandez.
“Digital transformation has arrived, and video game technology is the infrastructure that will bring immersive interactive experiences to every aspect of life. It will open new opportunities for product discovery, commerce,…
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