PETA Catches Flak Over Unconventional Approach To Promoting Veganism At KLCC
Animal rights organisation PETA is renowned for its contentious methods of advancing veganism and animal welfare. This was evident when they conducted their most recent campaign in Kuala Lumpur City Centre (KLCC), wherein members of the group were dressed as zombies.
The campaign sought to increase public awareness of both the benefits of a plant-based diet and the suffering endured by animals used for meat production. Malaysians’ reactions to the campaign were, however, split, with some applauding the group’s efforts and others criticising them for disregarding Malaysian culture.
In an effort to shock people into reconsidering their dietary patterns, the campaign used zombies, a common theme in horror films. The PETA members distributed pamphlets promoting vegetarianism and carried signs that read “Meat is Murder” and “Go Vegan.”
According to reports, the initiative was…
